Jun 02 2014

Unorthodox Style Can Be Effective

Not much about Abby Squirrell’s game stands out to a spectator. A six-foot one-inch junior forward for Ossining High School’s basketball team in Westchester County, she is a solid rebounder and puts points on the board.

But, when Abby stands at the free-throw line, everyone in the stands notices her. She uses only one hand for her routine—bouncing the ball, putting it in position and then taking the shot. She certainly has one of the most unorthodox foul shooting techniques anywhere in the game. She also is second on the team in free-throw percentage, making seven out of 10 shots.

Abby’s coach explains that the basketball is supposed to be shot with one hand. The other hand serves as the guide. She just took it one step farther. It works for her and as they say, “no harm, no foul.”

But, what would happen, if during a huge regular season or playoff game, the margin of victory came down to an Abby Squirrell foul shot? A lot of people—teammates, the coach, the fans—would cringe, right?

The coach does not give it any thought. She is the team’s second-best foul shooter. They want her at the line.

Just as with sports, a person always can try something a little different, or unorthodox, in business. Others first may look on with puzzlement. But if successful, they will soon mimic or adapt it.

Do you have an idea or tactic that is a little unorthodox? Give it a try. You never know where it may lead.

Oh, and one more thing—I knew I liked Abby when I first heard about her foul shooting. She also happens to be one of her school’s best lacrosse players!

Jim